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Building your cash pay business

Collision repairers should consider signing up for a free, one-hour webinar, Building Your Cash Pay Business from noon to 1 p.m. Eastern time Oct. 26. The webinar, sponsored by ABRN and BASF, may not solve all of your problems but if you get just one good idea it could make a difference in your bottom line.

Thomas Hoerner, VisionPLUS program manager for BASF, and Ken Scherping, chief operating officer at LaMettry's Collision, will present strategies and proven tips on how to build cash pay business. The webinar will be moderated by Bruce Adams, managing editor for ABRN.

LaMettry's Collision is a multi-shop collision repair business with six stores in the Minneapolis, Minn., metropolitan area. LaMettry's is known for its ability to identify new business opportunities and conduct plans of action to take advantage of those opportunities. The company has built its cash pay business to about 20 percent of total sales in the last few years.

The webinar will cover the customer pay market, customer pay opportunities, marketing for customer pay, and tracking and measuring your results.
"Ten years ago customer pay was less than 5 percent of total sales at most collision repair centers," said Hoerner. "Today, it's fairly common to see 20 percent to 25 percent of total sales from customer pay."

The webinar also will discuss the repair option of offering partial repairs to restore vehicles to legal, safe and operational condition, an alternative to the more common repair that returns a vehicle to its 100 percent complete pre-loss condition.


Click on Building Your Cash Pay Business to register.

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