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Cyclo moves global

Products on displayWalking the show floor at Autopromotec 2011, you’ll see a lot of booths of companies unfamiliar to those of us from the United States.

But one company, Cyclo, is well established in the U.S. and more than 80 countries worldwide. The chemicals manufacturer is exhibiting at this year’s Autopromotec in Bologna, Italy. Showcasing a couple of new lines, the company is increasing its presence as a U.S. company abroad.

David Siskind, director of sales, USA automotive aftermarket, was on hand at the Italy display, showcasing a pair of new lines — one for anaerobic uses and one for motorcycles. The international market is a big piece of Cyclo’s sales, fitting for the display of the new Moto Cyclo line.

The line fits well with the European lifestyle, which includes motorbikes and scooters. Moto Cyclo is a line of additives, chemicals and appearance products for motorcycles and bikes. It includes a metal treatment, octane boost, fuel additive and oil treatment in the additives line; chain lubricant and degreaser in the chemicals arena; and quick detailer and chrome metal and polish in the appearance market.

In a case next to the new Moto Cyclo line was another new offering, surface activator accelerator for anaerobics and threadlocker. Siskind says the new offerings are designed with top-end components for today’s vehicles.

Cyclo has been around for 50 years, most often known for its Brake and Parts Cleaner.

Brake display“In this auto chemical industry, Brake and Parts cleaner is the most important chemical in the industry,” Siskind states. He adds more people use it to clean parts, not just brakes.

“We’re all about the quality,” he says. “Our pricing sometimes is a little more than the competition, sometimes it’s not.”

And even more, it is building on its presence with worldwide buyers at Autopromotec.

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