Have you heard of the expression “you only have one time to make a good first impression”?
It is true – at least for me – that first impressions burn an indelible image or emotion of how we feel about someone, someplace, or something.
Which brings me to the point of this weblog post.
Other than answering the phone – your building/facility image is often the first impression your business makes to most people. Think of that. Not everyone in your town calls you – but at some point they will all probably drive past your door.
So. . . what is your image saying to your future customers about your business – about you?
I have asked this to people before and got answers like “I have the best image of any body shop around”, and “I don’t own the sidewalk”. Really.
Here is my advice – designate someone to ensure that each day your business is swept clean, the entrance is spotless (no peeling paint, dirt, sand, butts etc…), weeds are killed, bushes trimmed, and your door glass uncluttered and clean.
Be the steward in your neighborhood for advocating a professional image and of showing pride in your community.
In time, these efforts will be repaid by more visits to your sparkling door. . . .
By: Chris Sheehy – Auto Body Consultant at Autobody Consulting Group LLC www.AutobodyConsultingGroup.com
Autobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.