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LEAN SUCKS!

Lean Sucks

 LEAN SUCKS

Read any industry magazine or online trade website and you can’t get away from Lean – our industry obsesses with it, and for good reason – it’s a solid and proven manufacturing ideology that adapts well to the auto body repair industry.

There are many stories of its positive merits, even in the face of often difficult implementation cycles.  Lean is clearly today's flypaper-of-choice for process management. 

While this Lean-thing is seemingly ubiquitous, what I’m not hearing or reading about – is what exactly happens to your business when you do become this Lean-mean-production-machine?  

Does your business mystically become THE place in town people bring their cars to for repairs?  Will all your problems be solved and work will just arrive at your door because of Lean?

Hardly so . . . indeed, it is more likely that just the opposite will happen - Lean will suck the work out of your shop very likely leaving your workforce sweeping up the floors in its aftermath.

The story that I’m not hearing or reading about; is just how important a strong marketing strategy is to counter the vacuum that Lean can create. 

The connection between Lean and the need for marketing is rarely touched upon.

Marketing planning and implementation actions should be a part of every Lean strategy.

So - as you consider all the good that Lean and advanced production management has to offer; so too consider your marketing strategy to fill this inherent vacuum, because if done properly – Lean can really suck.

 

By: Chris Sheehy – Auto Body Consultant at Autobody Consulting Group LLC www.AutobodyConsultingGroup.com

´╗┐Autobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.

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Comments




  • RaceDesigns:  I just read your reply to this article - thanks for reading it, but I think the message wasn’t received as I had intended.


    The message I was trying to convey is that as you become more "Lean" (i.e. efficient), this increase in newly developed efficiency could produce a greater demand for productivity (more cars through your door), and in doing so will require a marketing plan to keep your shop full.


    My advice is not to wait until you notice your techs sweeping the floors on a Thursday to realize this - start marketing no later than the first day you start implementing any advanced production process. 


     


    Call me direct if you have any questions - 401-481-4939


    Chris

    CSheehy, 5 years ago | Flag
  • I'm glad that somebody finally realizes that it doesn't matter how efficient you are if you have nothing to do. Get the work and then make the work flow properly. Shops are expecting lean to revolutionize the industry and it quite possibly will. It will ruin it, leaving nothing but empty shops and unqualified techs.

    RaceDesigns, 5 years ago | Flag

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