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Write Your Website Like A Book

By: Chris Sheehy | Sidewalk Branding Co.

 

The website has become the quintessential mark of contemporary business. Paying some attention to details here could really pay dividends for any (size) business. 

I am frequently asked over and over "how can I make our website better". Here's my advice.Think of your website like a book

Think Of Your Business Website - Like Writing A Book

You will need a story, an attractive cover, contents navigation, well written copy to fill the book, appropriate illustrations & graphics, an index, catchy book title and chapter titles, and a good idea of who will read your story so it will "speak" to them.

You'll need to assemble the right team to put it all together, market it, manage it's distribution, and report on it's meeting your performance goals/expectations. 

Business websites need the same resource (time & money) and strategy considerations - but all too frequently do not get it.

For many businesses, the days of DIY web design and marketing are a thing of the past, the internet marketing machine is much too complex and interconnected to invest into it part-time. Most people wouldn't dare fix their boiler or electrical fuse-panel; so too should small business recognize when it's time to outsource website, SEO, and internet marketing services. 

Well-designed websites get noticed, draw inbound leads, and convert browsers into buyers - starting with the end in mind by design.

 

about: Chris SheehySidewalk Branding Company - a Rhode Island based seo & internet marketing firm connecting small businesses with buyers via website, social media, and search engine optimization & marketing.

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Comments




  •  Aw Come On WAP!


    This post was meant to enlighten business thinking of how to construct a meaningful and beneficial (i.e. get an ROI from it) website. It was not intended to be instructional.  


    I have been published once-or-twice before in a few places on the technical How-To stuff (Google Autobody Consulting Group) - this wasn't one of those posts by design.


    WAP, I like your forward thinking though!!  I would love to offer you a FREE SEO Analysis of your company’s website (http://site.wholesalepartsandtires.com/) if you're interested.  My analysis reports are NOT done using automation but rather by hand as they produce deeper, more meaningful results.  I typically turn reports within 72 hours.  The findings could be confidential or shared here as a comment to this stream - no pressure - your choice.  BUT you need to commit within 24hrs.


     


    Let me know if you're interested! 

    CSheehy, 3 years ago | Flag
  • Good points, true, but I feel like this blog was a 'sales' blog and not so much an informational or entertaining blog.  Tell me how to do it, not that a services company such as yourself should do it.  I'm a little confused by the point of the blog....Mark

    WAP, 3 years ago | Flag
  • Excellent points Chris!

    DonnieSmith, 3 years ago | Flag

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