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Wrong Number

3 years ago, we bought out an existing service center, got the rights to the name, the phone numbers, etc.  This spring, I entered into a lawsuit forcing the previous owner to keep his non-compete clause after he reopened his business.  I won the lawsuit, by the way, but having the rights to the old name and phone numbers has presented a problem.  Sometimes, it's quite entertaining, since the old phone books laying around in everyones house has his old business name which is very similar to his new business name.  So even though these folks think they are calling him, they are really calling us.

Since we pride ourselves on running an honest business, we have not yet been tempted to pull some sort of deviant prank and tell his unassuming customers that all oil changes are free this week, but we are very close, because some of my customers end up GOING THERE unwittingly and sometimes the result of their repair is substantard, and often at a much different price.

It's comical when his customers call us to complain about their repair, or their ridiculos wait, or the price they were charged because the number they are dialing was at one time associated with his business, but the rights are now ours.  After numerous, and I do mean numerous occurrances, we have developed what I would call a methodology of informing any customer that calls our establishment using the two phone numbers that we got in the purchase of the original business.

First, I try to make them aware that they are calling us, not them.  If they require further explanation, I add that we purchased his original business, got rid of his original staff due to various reasons for terminating employment, hired qualified technicians, the previous owner reopened 3 years later, lost a legal battle with us, and then re-hired everyone that we had fired 3 years ago.  If THAT's the place you think you are calling, well, you have the wrong number.

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Uploaded By: WAP
3 years ago
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