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Latest Videos

    • What is Elite EXTRA

    • This short two minute video will give you a brief overview of just how Elite EXTRA works.
    • Shop Air Piping Tips

    • AutoNetTV talked with Mike Camber of Kaeser Compressors and got some great tips for Shop Air Piping. Kaeser Compressors  AutoNetTV
    • Do You Know Your Parts?

    • AutoNetTV caught up with Eric Renaud, Senior Category Manager - Heat Transfer Products for Spectra Premium.  Eric is talking about the importance of Knowing What You Buy. Spectra Premium AutoNetTV
    • Automotive Degreaser

    • The AutoNetTV camera crew caught up with Search Automotive Technologies, Inc. demonstrating Green Tiger, a new automotive degreaser that attacks protien based problems like oil, tar and bug splatter. Search Automotive Technologies, Inc. AutoNetTV Media, Inc.
    • Carbon fiber repair: I-CAR demos vacuum bagging

    • Vacuum bagging is the main focus of the I-CAR Introduction to Carbon Fiber CFR01e course. There are many different options and steps to this repair. With this type of repair, each of the damaged plies is removed and replaced in the area of damage. The repair is then compressed and heated to cure the repair.
    • Deegan 38 by Mickey Thompson

    • The AutoNetTV camera crew caught up with the good folks at Mickey Thompson Tires at the SEMA show.  They were previewing the new Deegan 38 tire, named for 16 time X-Game medalist, 4 time Lucas Oil Off-Road Racing Champion, and co-founding General of the Metal Mulisha - Brian Deegan. Check it out! AutoNetTV
    • Ready for Hybrids?

    • The AutoNetTV camera caught up with Deb Van Batenburg at AAPEX.  Deb is the co-owner of the Automotive Career Development Center that has trained thousands of automotive service professionals on working with hybrids. Deb briefly describes the business opportunity represented by hybrid service and repair and how to prepare for the hazards involved. Automotive Career Development Center AutoNetTV
    • LED Paintbooth Lighting

    • AXIS Energy Partners offers an LED replacement for florescent lighting for the shop - and particularly for the paint booth.  15 year life span, 60% energy savings - and 95 CRI.   http://www.axisep.com/ AutoNetTV Collision Content
    • Collision Videos

    • AutoNetTV debuted collision center-specific content for its digital display platforms at the 2013 NACE show. This content is viewed by consumers as they wait for their estimate to be completed or on the collision center’s website and is designed to address the question “What should your potential customer know when you return to discuss their estimate?” See more here: http://www.autonettv.com/press/collision-centers-bump-up-their-image-with-autonettv/
    • Denny Welvaert - GAAS 2014

    • In this video, Denny Welvaert chairman of the Global Automotive Aftermarket Symposium (GAAS) talks about "Connected" the theme for the 2014 event. GAAS 2014 is scheduled for May 20-21 at the Hyatt Regency O'Hare in Rosemont, Ill. For more information, visit www.globalsymposium.org.
    • Get Found! AutoNetTV Web Tools

    • People search before they buy!  You need relavent content to be found.  So get found with AutoNetTV Web Tools - very affordable way to add SEO increasing videos to your website.
    • PCV System Basics

    • AutoNetTV's Ross Hayner walks us through the basics of the PCV system, ways to diagnose PCV valve malfunction and troubles caused by PCV system problems. AutoNetTV
    • Car Care Council Video

    • The Car Care Council’s new video takes the unknown out of auto parts stores. Entitled “Explore an Auto Parts Store,” this video opens the door to the neighborhood parts store for all vehicle owners. You do not have to be an expert to get involved with car care and these few minutes give the jump start needed to save time and money at home! AutoNetTV is pleased to have produced this video!  
    • Cooling System Basics

    • Ross Hayner gives a quick overview of how modern cooling system components challenge the chemistry of a vehicle's cooling system.  Some quick tests to determine if the coolant should be replaced. AutoNetTV.com
    • GAAS 2013 Repair Shop Owner Panelists

    • GAAS 2013 will be held May 21-22 at the Hyatt Regency O'Hare near Chicago. You want to miss this great networking event and the many speakers and panelists scheduled. Complete registration information is available at www.globalsymposium.org. One of the featured panel presentations is "What Shops Really Need." In this video segment, the three panelists who are scheduled to appear, Bob Shanahan, John Vallely and Dave Walter talk about what they expect from suppliers.
    • Automotive Digital Menu Board

    • Most of us are familiar with digital menu boards at restaurants and such, but may not know what to expect of an automotive specific application.  Check out this short sample of AutoNetTV's Digital Menu Board. Note the various templates or layouts.  The pricing is customizable.  Also note the various images, videos and 3D animations that play in various panels in the templates.  What plays in these content windows is selected by the service center.  Promotional assets can also be customized. For more info, check out this webpage or give us a call at 877-642-3555.
    • More about DRL

    • Learn more about Philips line of LED daytime running lights.
    • Motor Oil Matters - MOM knows best

    • Want to learn more about Motor Oil Matters and a new educational and licensing program announced at AAPEX 2012? Here's what you need to know from the American Petroleum Insitute. 
    • FRAM: FIlter testing

    • Gary Bilski, chief engineer at FRAM, led a tour highlighting the rigorous testing and abuse the company’s products endure, all in the name of providing a quality and durable filter. Industry names like trainer Jerry “G” Truglia, president of Automotive Technician Training Services; Donny Seyfer, Denver-area shop owner, radio host and Aftermarket Business World columnist; and Jeff Curtis, instructor at Bellingham Technical College in Washington watched testing demonstrations, poked and prodded at dissected filters and discussed oil filter myths and realities.     Watch here for a test on how the filter reacts under increasing pressure. This one leaked at 345 psi.
    • Webcast: Driving Your Bottom Line with Social Networking

    • You know intuitively your online reputation is important, but how do you manage it? Which 3rd party sites are the most important? How does social media and mobile play into this? Chris Brubaker, a small business marketing expert and Director of Marketing at Demandforce, will give you a practical guide on how to build your best possible reputation and teach you how to leverage your shop's assets to help fill your empty bays. Chris will share the latest research and best practices in this information-packed 60 minute webinar. This webcast is produced by Motor Age and ABRN and supported by Demandforce. Moderator: Tschanen Brandyberry Managing Editor, Motor Age Speakers: Chris Brubaker Director of Marketing, Demandforce
    • AutoNetTV Digital Menu Board Promo

    • It's HERE!  OK, blatant self promotion, but the AutoNetTV Digital Menu Board is ready and it's super cool.   Watch this video - it may be the most exciting 87 seconds of your day!
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    • Enerpulse Technologies Introduces Pulstar PlasmaCore Pulse Plugs

    • Hot off the press, Enerpulse Technologies has now introduced one of the most significant changes in spark plug technology in more than 100 years. The press release states that this next generation plug offers a bigger spark, more power and longer life. Enerpulse Technologies is a publicly traded company (OTCQX:ENPT).  Here is the release verbatim.  Albuquerque, N.M. – Enerpulse Technologies (OTCQX: ENPT) has added PlasmaCore to its line of Pulstar® Pulse Plugs, providing the aftermarket with the next generation of its popular alternative to conventional spark plugs. Representing the fourth generation of the product, Pulstar with PlasmaCore Pulse Plugs benefit from a bigger spark that results in more engine power and extended plug life. Pulstar with PlasmaCore Pulse Plugs have a patented capacitor in the core that stores energy from a vehicle’s ignition coil. Before the spark, PlasmaCore Pulse Plugs release this energy in a quick and powerful burst, forming a fuel-sensitizing plasma field that produces more than 5,000,000 watts of peak power within a few nanoseconds. By comparison, conventional spark plugs only produce 50 watts of ignition power. “The Pulstar plasma field sensitizes the fuel mixture, ensuring instantaneous ignition which burns the fuel more quickly and efficiently,” says Lou Camilli, the inventor of Pulstar Pulse Plugs and the president and CTO of Enerpulse Technologies. “A faster burn consumes the same amount of fuel more quickly, creating consistent cycle-to-cycle combustion to produce higher average horsepower and torque and quicker throttle response.” Camilli says every product goes through product refinements, but the changes from generation three to generation four of the product were significant. Enerpulse has discovered how to utilize a larger electrode which “almost doubled our energy efficiency.” He says the product brings “intelligent energy management” to the spark plug market.    A bigger spark allows Pulstarwith PlasmaCore Pulse Plugs to utilize a larger electrode, which Camilli says is “something spark plug makers have used for decades because it extends plug life.” A larger electrode, in conjunction with a bigger spark, further improves ignition consistency. With a relatively small number of SKUs that accommodate more than 70 percent of late model vehicles on the road today, retailers and distributors who stock Pulstarwith PlasmaCore Pulse Plugs benefit by freeing-up valuable shelf space. Enerpulse Technologies has developed and commercialized the first real breakthrough in spark plug technology in over 120 years. For more information on the complete line of Pulstar with PlasmaCore Pulse Plugs for automotive, motorcycle and powersports applications, phone 888-800-6700 or visit www.pulstar.com. Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, as amended, filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information call 888-800-6700 or visit www.pulstar.com. # # #    About ENERPULSE (OTCQX: ENPT)Enerpulse Technologies, Inc. is a publicly traded company headquartered in Albuquerque, N.M. Founded in 2004; the company develops and manufactures ultra-high performance, low emissions ignition products through the application of pulse power technology. For more information, visit www.enerpulse.com.   Notice Regarding Forward-Looking StatementsThis news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, product performance, product development and business strategy. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
    • Larger than life shock

    • Tenneco's Monroe brand is spreading the message that everything gets old with a pair of three-week road trips featuring a 25-foot lon, 10-foot high translucent Monore OESpectrum shock absorber.  
    • Support Our Troops

    • New Americana Limited Edition ArcticPRO Machine Helps Operation Support Our Troops - America York, Pa. – May 7, 2014 – Featuring ”Old Glory” displayed prominently on the front, MAHLE Aftermarket, Service Solutions announces the availability of the new Arctic PRO®RHS®980 Series - Americana edition. For a limited time, MAHLE Service Solutions Division will make a $50 donation to Operation Support our Troops – America (OSOT America) for each commemorative unit sold.   The mission of OSOT America is to support the morale and wellbeing of American forces by providing comfort, resources and education to troops and their families both while they are deployed and after their return. “Through this special effort, we are pleased to support a charity that generously gives back to our troops who sacrifice so much for our freedom,” said Max Dull, general manager, MAHLE Aftermarket, Service Solutions. “When service technicians purchase this machine they can have confidence in a unit with better performance and functionality than competitive models. Plus, they have a stylish, patriotic unit to display in their shop that supports an honorable cause.” The Arctic PRO®RHS®980 Series-Americana edition is designed for use on R134a vehicles and is compliant with the SAE J2788 standard. The unit features fully automatic operation to provide shops with superior system performance, quicker service times, less wasted refrigerant and increased customer satisfaction. This limited time offer ends on July 4, 2014. To download a copy of the flyer about the Arctic PRO®RHS®980 Series-Americana edition and this limited time offer, visit http://www.rtitech.com/pdfs/RHS980AmericanaPromo.pdf. For more information about OSOT America, visit www.osotamerica.org.    
    • Insulate for Noise and Heat with Boom Mat’s New Thermal & Acoustic Interior Kit

    • Now there is a way to keep your vehicle quiet and cool with one easy to use kit that has everything you need to improve vibration noise and reduce heat transfer in small to medium sized vehicles. Boom Mat™, the leader in thermal acoustic control, introduces the Boom Mat Thermal & Acoustic Interior Kit. This recently introduced kit includes 27 sq. ft. of Under Carpet Lite that blocks 85% of heat from a vehicle’s engine, transmission or exhaust, 25 sq. ft. of Boom Mat damping material, developed to reduce structure-borne vibration, squeaks and rattles, and one 18 oz. can of Boom Mat Spray-On.   Developed to work together for maximum performance, this kit provides a quick and simple way to reduce noise and heat in any interior area of the vehicle from floors, firewalls and rear quarters. Boom Mat’s damping material also can be used on door skins to achieve a solid “thud” sound when closing the door. Boom Mat’s Spray-On makes it easy to reduce noise in those hard to reach areas such as a trunk interior, fender wells, or a vehicle’s undercarriage.   For more information on Boom Mat’s new Thermal & Acoustic Interior Kit, Part #050500, visit: www.BoomMat.com. For technical assistance on this and other Boom Mat products, call toll free at 800-264-9472, or e-mail: Sales@DesignEngineering.com.    
    • CTEK MUS 3300 Batery Charger

    • The MUS 3300 from CTEK is the perfect battery charger for households with multiple vehicle types. CTEK’s unique battery charging system allows owners to outfit all their 12 volt equipment with an easy access charging port that makes connecting to the charger fast and safe. From cars to lawn mowers to snowmobiles, the MUS 3300 can monitor and maintain all common battery types including AGM batteries. Using the mode button, consumers can conveniently select the type of battery and walk away because the CTEK MUS 3300 charger will handle the rest.With its built-in short-circuit protection, the CTEK MUS 3300 takes the intimidation out of proper battery maintenance. All CTEK chargers are designed to be connected to the battery while still in the vehicle, without fear of damaging sensitive vehicle electronics. CTEK also offers optional accessories like the Comfort Indicator eyelet that can be permanently installed as a charging port as well as a battery status indicator that allows you to easily monitor the health of your vehicle’s battery.For more information about CTEK charging systems, phone 330-963-0981, email info@smartercharger.com, or visit http://ww.smartercharger.com.
    • Deegan 38 Med.jpg

    • Fixed Ops Mag Jan Feb 2014.jpg

    • Automotive bearings, belt tensioner, hub bearing, clutch release bearing, idler pulley etc.

    • Very pleased to introduce you to Auto Industrial Co., Ltd. specializes in developing and manufacturing quality automotive bearings for passenger cars and trucks, mainly offering belt tensioners, hub bearings, idler pulleys, clutch release bearings and clutch bearings. Having strong technical capability in design, development and making high-grade products, the maker is a major supplier to many international Tier-1 parts companies. With strong design capability achieved by long-term know-how and experience, the firm offers products that are durable and reliable with improved structure and applied mechanics of materials. Auto Industrial has a 20% to 30% share of Taiwan’s domestic automotive aftermarket, and the firm kicked off more aggressive global marketing in recent years via its own “AUTOBEST” brand, also being a major supplier of related products to some major international automakers on the original equipment service (OES) basis. The maker stresses to adopt top-grade bearings by international brands as NTN, SKF etc., also accepting orders with brand-specified core bearings. Wi th steady and intensive investment in product development, Auto Industrial supplies more than 1,000 products for almost all major European, Japanese, American passenger cars and trucks. It is also a comprehensive supplier backed by several dozen new items added every year. Auto Industrial claims to have core advantage in efficient product development, achieved by its long-term expertise and in-house tooling capacity. The maker operates a factory in northern Taiwan with annual capacity of 100,000 to 200,000 units of various   products. (QL)
    • Automechanika Shanghai opening ceremony

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Tom Jackson of Rebuilders Automotive Supply at Automechanika Shanghai

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • John Sollazzo of Precision International at Automechanika Shanghai

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • John Cali Perfect Fit Industries at Automechanika Shanghai

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Grant Kitching Walker Product VP and GM at Automechanik Shanghai

    •   Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Bill Lebowitz and Steve Ohlhausen of Unelko Corp. at Automechanika Shanghai

    •   Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Michael Johannes, Automechanika Frankfurt

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Fiona Chiew Automechanik Shanghai Deputy General Manager

    • Automechanika Shanghai is Asia’s largest trade fair for auto parts, accessories, equipment and services, offering the world’s biggest group of Chinese companies and leading brands. This year’s show used all 17 halls at the venue to accommodate more than 4,600 exhibitors in 214,000 square meters. More than 80,000 buyers and trade visitors from all over the world attended. This is the tenth year for Automechanika Shanghai. In its first year in 2004 the show had 235 exhibitors in 10,000 square meters. Automechanika Shanghai is the world’s second biggest Automechanika show. Click here for more information about this year's show.  
    • Fixed Ops Sep Oct 2013 Thumb.png

    • Timken at play

    • Timken has divided its focus into four families, including play. 
    • The new Lite Rite

    • Search Automotive Technologies shared three products at AAPEX, including Lite Rite. 
    • Honeywell Friction Materials Police brake pads

    • During AAPEX 2013, Honeywell Friction Materials, launched a new website, updated its recently launched Stop by Honeywell brake pad line and announced that its Police brake pads passed California emergency vehicle test standards. On the heels of launching an all-new high performance brake pad line designed for today’s police and fleet vehicle owners, Honeywell Friction Materials has announced that its Bendix® POLICE brake pads have successfully completed the California Emergency Vehicle Operation Center (EVOC) testing. The Bendix POLICE brake pads were subjected to rigorous vehicle performance testing and earned a passing grade result for both the 2013 Chevrolet Caprice (Pursuit) Police vehicle and the 2013 Dodge Charger (Pursuit) vehicle.
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Latest Sets

    • Taiwan Trip 2013

    • Read all about various aftermarket and OE suppliers in Taiwan from Motor Age's Tschanen Brandyberry's recent trip there with TAITRA, a Taiwanese trade organization.
    • Advance Auto Parts Australia

    • Many online web stores offer reasonably priced advanced auto parts for top-notch automobile brands like, Honda, Nissan, Ford, Mercedes, BMW, Volkswagen, etc.
    • AASA Vision Conference

    • The AASA 2013 Vision Conference is taking place this week at the Hyatt Regency O’Hare, and is focused on critical business issues facing automotive aftermarket suppliers and their customers. Attendees include executives in the areas of management, sales, marketing, procurement, operations, government affairs, supply chain and manufacturing.
    • Webcasts

    • The Advanstar Automotive Group has produced more than a dozen webcasts in an effort to educate shop owners, distributors and technicians in the automotive industry. Look for more webcasts, in conjunction with various industry partners and supporters, in the coming months.
    • AASA at AAPEX

    • Fast Five Movie

    • The movie "Fast Five" comes out April 29, 2011 and features custom paint from Metalux. Could we see a surge in interest in new performance products and customization?
    • AutoNetTV Pro to Pro

    • Business tips from your fellow automotive professionals
    • AutoNetTV Sales & Marketing

    • Sales and marketing tips from the AutoNetTV Pro Channel
    • AutoNetTV Customer Service

    • Videos on customer service from AutoNetTV's Pro Channel.
    • AutoNetTV Pro Channel Tips

    • These videos are from the AutoNetTV Pro Channel and feature technical training for beginners.
    • Identifix Fixes On AutoNetTV

    • These videos feature a documented fix from the Identifix Direct Hit Hotline. They air on AutoNetTV's ProChannel.

Comments




  • Denver, CO professionals: Sonic Automotive is now hiring! Denver, Colorado Techs: Sonic Automotive is now hiring!

    https://www.ziprecruit­er.com/job/New-Specialty-Automotive-Company-hiring-variety-of-positions-now/1f1eedb4/ - See more at: http://workshop.search-autoparts.com/_Automotive-Techs/group/51520/31710.html#sthash.bgbRa0as.dpuf
    meredith.abbott, 2 months ago| Flag
  • We manufacture products include Clutch Bearing,Tensioner Bearings, Idler Pulley Wheel Hub and the Drive Axle if you have any question, please feel free in to contact with me thanks.
    Website: www.autobestbearings.com
    autobestbearings@gmail.com
    autobestbearings, 1 year ago| Flag
  • I overbooked for the SEMA Show and have 2 2Bedroom 2Bath Condos 3700 Las Vegas Blvd (Jockey Club) between Bellagio & Aria. Available from 10/31 thru 11/5 Monday - Saturday. I paid $800. each and just want to get my money back, Each unit can sleep up to 6 people they have a kitchen, dining area, living area and 2 queen beds w/bath a master bedroom with a king bed and bath. as well as pull out coach, Cots are also available

    Call me @ 585-703-4295

    bill@hawkframe.com
    Hinchcy, 3 years ago| Flag
  • Your Money Tree
    Your electronic data is a business asset that can be transformed into a ‘money tree’ if you care for it properly. Good data equates to increased sales, greater speed to market, reduced non-damaged returns and lower printing costs among other benefits.
    However, it’s not easy to make a money tree grow in the automotive aftermarket. The ACES standard is a moving target that gets updated (moved) every 30 days. Retailers, Resellers and e-Catalog providers match your data against this target. If your data is rejected because it’s ‘off target’ it can add 90 or more days to your time to market.
    Making this responsibility a part time job for someone within your organization, who is not a catalog professional, is a risky decision. It’s very tempting in a tight economy to avoid the cost, but there can be an expensive downside. Your data is only kept up-to-date as time permits. Improper fitments are not addressed in a timely fashion creating returns. Data authoring mistakes create invalid and conflicting records causing lost sales from major delays getting to market.
    PIES data that is only filled out to the minimum information requirement puts your products in a competitive disadvantage at the point of sale. A retailer, re-seller, consumer or jobber has a choice of selecting parts that have digital images, installation guides, specifications and other relevant information or parts that don’t. Guess which part gets purchased?
    Evokat is a great vehicle to drive your data to market, but it won’t get you there if your driver runs it off the road. If you’re too small or cash strapped to afford a fulltime professional to harvest your money tree think about outsourcing the responsibility to a professional cataloging person that doesn’t have to be a full time employee. We may be able to help find you such a person. Remember, if your salesperson is spending hours trying to decipher the complexities of the ACES standard, they aren’t out selling anything…
    Ralph BowenEvokat Subscription SalesIllumaware, LLC.919-341-1650
    Ralph_Bowen, 4 years ago| Flag

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