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Latest Videos

    • Cooling System Basics

    • Ross Hayner gives a quick overview of how modern cooling system components challenge the chemistry of a vehicle's cooling system.  Some quick tests to determine if the coolant should be replaced. AutoNetTV.com

    • GAAS 2013 Repair Shop Owner Panelists

    • GAAS 2013 will be held May 21-22 at the Hyatt Regency O'Hare near Chicago. You want to miss this great networking event and the many speakers and panelists scheduled. Complete registration information is available at www.globalsymposium.org. One of the featured panel presentations is "What Shops Really Need." In this video segment, the three panelists who are scheduled to appear, Bob Shanahan, John Vallely and Dave Walter talk about what they expect from suppliers.

    • Automotive Digital Menu Board

    • Most of us are familiar with digital menu boards at restaurants and such, but may not know what to expect of an automotive specific application.  Check out this short sample of AutoNetTV's Digital Menu Board. Note the various templates or layouts.  The pricing is customizable.  Also note the various images, videos and 3D animations that play in various panels in the templates.  What plays in these content windows is selected by the service center.  Promotional assets can also be customized. For more info, check out this webpage or give us a call at 877-642-3555.

    • More about DRL

    • Learn more about Philips line of LED daytime running lights.

    • Motor Oil Matters - MOM knows best

    • Want to learn more about Motor Oil Matters and a new educational and licensing program announced at AAPEX 2012? Here's what you need to know from the American Petroleum Insitute. 

    • FRAM: FIlter testing

    • Gary Bilski, chief engineer at FRAM, led a tour highlighting the rigorous testing and abuse the company’s products endure, all in the name of providing a quality and durable filter. Industry names like trainer Jerry “G” Truglia, president of Automotive Technician Training Services; Donny Seyfer, Denver-area shop owner, radio host and Aftermarket Business World columnist; and Jeff Curtis, instructor at Bellingham Technical College in Washington watched testing demonstrations, poked and prodded at dissected filters and discussed oil filter myths and realities.     Watch here for a test on how the filter reacts under increasing pressure. This one leaked at 345 psi.

    • Webcast: Driving Your Bottom Line with Social Networking

    • You know intuitively your online reputation is important, but how do you manage it? Which 3rd party sites are the most important? How does social media and mobile play into this? Chris Brubaker, a small business marketing expert and Director of Marketing at Demandforce, will give you a practical guide on how to build your best possible reputation and teach you how to leverage your shop's assets to help fill your empty bays. Chris will share the latest research and best practices in this information-packed 60 minute webinar. This webcast is produced by Motor Age and ABRN and supported by Demandforce. Moderator: Tschanen Brandyberry Managing Editor, Motor Age Speakers: Chris Brubaker Director of Marketing, Demandforce

    • AutoNetTV Digital Menu Board Promo

    • It's HERE!  OK, blatant self promotion, but the AutoNetTV Digital Menu Board is ready and it's super cool.   Watch this video - it may be the most exciting 87 seconds of your day!

    • Day One... Harvey Mackay and... Marketing

    • If you read my recent "Day One..." blog post either here on the Search-AutoParts.com site or on my Counter-Intuitive blog at captaincarfix.blogspot.com, you already have a sense of what we will be talking about here. We're going to be talking about the concept of "Day One" Chris Brogan introduced in a recent blog of his own. Like so many other things in life, his take on getting a stalled project started again really got me thinking about the problems I have breaking the Inertia of Rest after I've left a project only to return a day or two (OK... sometimes a week or two or maybe even more!) later. It has a lot to do with your ability to honestly determine where you really did leave off and the distance you managed to travel from Ground Zero: the true beginning of whatever it was you were doing and wherever it was when you were forced to stop. Recognizing that there really was movement: that there really was progress and that you don't have to go back to the beginning is or at least should be one hell of a motivator! Broke your diet? No problem... Day one! Stuck in the middle of your marketing efforts? No worries! Day One... From there we move to "priorities..." OK... How do we move from the concept of Day One to priorities and from priorities to Marketing? Not as hard as you might think. Day One is all about moving a stalled project forward. Priorities are all about which projects will get that new start. And, priorities and marketing are critical companions when it comes to success... Your priorities are a direct result of your beliefs and it is your beliefs that will determine your purpose: both, will motivate you toward the success you seek. For your marketing to be successful: for you to be successful, your marketing must be consistent with both your priorities and your Marketing efforts.  Come and see how they all fit together...  

    • 100 Little Things...

    • We recently had the privilege of walking our daughter down the aisle. If you've been there and done that, there isn't much I need to say. If you haven't, and a walk like that is in your future, prepare yourself: it's amazing. Now, if you're wired like most normal people you allow every minute of the both the ceremony and the reception afterward to wash over you. You take it all in and store it for a lifetime of instant replays and precious memories. If you're wired like me, however, you look at just about everything through the critical eye of someone who has spent a lifetime in a service industry and you analyze every detail of every facet of every service delivery. This week's webcast is a look at marketing through the critical eye of someone who just went through such an exercise and came out the other end with a new and profound appreciation for a recent Seth Godin blogpost (December 2011: A Hundred Little Things...).  

    • Understanding Marketing: Definitions Schneider's Archive 4-25-12

    • This week we're looking at the very nature of Marketing: the process of getting people to your door, and all the functions that are involved and come into play in order to make that happen. Things like Advertising, Sales, Promotions, Merchandising and more. The more we know about what's involved the easier - a poor choice of words really, because there is nothing 'easy' about it - it is move the entire process toward success. Here, we're attempting to define each component in the simplest, most descriptive, most basic terms. So, sit back, relax and let's taking about Marketing...

    • Advance debuts new brake line

    • Advance Auto Parts, a leading automotive aftermarket retailer and provider to commercial garages of parts, accessories, batteries and maintenance items, debuted Wearever Platinum™, an exclusive line of premium ceramic brake pads earlier this month. Watch to learn more.

    • New brake technology

    • Advance Auto Parts, a leading automotive aftermarket retailer and provider to commercial garages of parts, accessories, batteries and maintenance items, debuted Wearever Platinum™, an exclusive line of premium ceramic brake pads earlier this month. Watch to learn about the line's technology features.

    • Fuel System Basics Part 2

    • AutoNetTV's Ross Hayner continues his discussion on fuel system basics with what happens after the fuel leaves the delivery system. AutoNetTV

    • Marketing = Everyone Schneider's World Arcive 4-11-12

    • This 52nd Segment of our series introduces our next area of concentrated focus: Marketing, and will ultimately force us to recognize that everyone in your company is involved in Marketing. It begins with a simple question: Why do most shop owners fail? Or, more to the point, why do so many of us seem to struggle as hard and long as we do. Certainly, there are many answers... Perhaps, as many as there are shop owners and we've discussed a number of them already: lack of process, clouded vision (Or, no vision at all), inadequate understanding of the business end of our business and a host of other critical failures like a singular focus on technical excellence. Technical excellence is critical to success in our industry or any other, for that matter. But, it is absolutely no guarantee of the success we all seek and so few of us ever realize. I believe a big part of the problem is a fundamental lack of understanding when it comes to the very essence of who we are and why we're here... That understanding of who we are and why we're here is just about the only thing I know capable of providing the kind of clarity we need to provide the "right" people with the "right" message at the "right" often enough to have them show up at our doorstep at which time it is entirely up to us to turn them into the "right" kind of customer. It starts with your Vision for the future, your business in that future and the relationship you will enjoy with that business... And, I use the word "enjoy" advisedly! So, once again this segment is portal to a new area of exploration... The door is open and the invitation is open.

    • Sunrise 4-3-12

    • Another truly magnificent Southern California sunrise... Packaging handled by someone with a higher pay grade than mine... But, each one of us is individually responsible for the content.

    • Schneider's World Archive Mar 28, 2012

    • A candid discussion about being out of the shop for almost two weeks, observations on being away, the importance of opening yourself to personal development and growth, and trust. The importance of loving what you do and the role that plays in being happy in your life and the need to seek out opportunities for that development and growth. A look at Abraham Maslow's work, especially his Hierarchy of Human Needs and how we can use Maslow's Ladder to understand ourselves, our industry and the importance of making your way to Self-Actualization.  

    • Fuel System Basics Part 1

    • AutoNetTV's Ross Hayner introduces fuel system function for beginners and includes service tips he's gained over the years.  Ross also hits the ins and outs of E85 fuel. AutoNetTV

    • ROI on Personal Development: 3-14-12 Schneider's World Archive

    • This segment is all about the Return On Investment you receive when you make an investment in your own personal growth and development: the return you receive when you invest in yourself. This is an investment that will bring you the greatest return of all and speed your growth and the success of your company faster and better than any other investment in tools, technology or the training you provide your staff. Its beneftis are infinit, immediate and exponentially greater. And, those benefits last a lifetime. So, get comfortable and see what this kind of an investment can do for you.

    • Magnuson-Moss update, Part 2

    • Aaron Lowe, vice president, GovernmentAffairs with the AutomotiveAftermarket Industry Association, briefs attendees of the Aftermarket Legislative Summit, held in WashingtonDC Marcy 14-15 on the backgroundof the Magnuson-Moss Warranty Act and why it is harmful for the aftermarket.

    • Magnuson-Moss update

    • Aaron Lowe, vice president, Government Affairs with the Automotive Aftermarket Industry Association, briefs attendees of the Aftermarket Legislative Summit, held in Washington DC Marcy 14-15 on the background of the Magnuson-Moss Warranty Act and why it is harmful for the aftermarket.
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Latest Photos

    • John Gaither, Gary Bilski, Jay Buckley, Josh Gordon, Erica Johnson and Rob Zaremba

    • Fram Filtration introduced its Mobile Training Center at its Proving Grounds facility in Perrysburg, Ohio, May 8. The Freightliner van and Featherlite trailer will travel the country this summer engaging technicians, retail customers and car enthusiasts at a variety of auto-related events. The season begins June 1 in Arlington, Texas, at the Hot Rod Power Tour. Click here for more information.

    • Jay Buckley, Fram Filtration technical training director

    • Fram Filtration introduced its Mobile Training Center at its Proving Grounds facility in Perrysburg, Ohio, May 8. The Freightliner van and Featherlite trailer will travel the country this summer engaging technicians, retail customers and car enthusiasts at a variety of auto-related events. The season begins June 1 in Arlington, Texas, at the Hot Rod Power Tour. Click here for more information.

    • Josh Gordon, Fram Filtration marketing director

    • Fram Filtration introduced its Mobile Training Center at its Proving Grounds facility in Perrysburg, Ohio, May 8. The Freightliner van and Featherlite trailer will travel the country this summer engaging technicians, retail customers and car enthusiasts at a variety of auto-related events. The season begins June 1 in Arlington, Texas, at the Hot Rod Power Tour. Click here for more information.

    • Fram Mobile Marketing Center

    • Fram Filtration introduced its Mobile Training Center at its Proving Grounds facility in Perrysburg, Ohio, May 8. The Freightliner van and Featherlite trailer will travel the country this summer engaging technicians, retail customers and car enthusiasts at a variety of auto-related events. The season begins June 1 in Arlington, Texas, at the Hot Rod Power Tour. Click here for more information.

    • Fram Mobile Marketing Center

    • Fram Filtration introduced its Mobile Training Center at its Proving Grounds facility in Perrysburg, Ohio, May 8. The Freightliner van and Featherlite trailer will travel the country this summer engaging technicians, retail customers and car enthusiasts at a variety of auto-related events. The season begins June 1 in Arlington, Texas, at the Hot Rod Power Tour. Click here for more information.

    • Import Sweet Spot Q4 2012

    • To see the article associated with this aftermarket sweet spot chart, click here.

    • Domestic Sweet Spot Q4 2012

    • To see the full story associatedwith this aftermarket sweet spot chart, click here.

    • National Sweet Spot Q4 2012

    • To see the full story associated with this aftermarket sweet spot chart, click here.

    • BJC.JPG

    • Category Management and Irreplaceable Relationships

    • Mike Fitzgerald, President of MFitzgerald Associates, left, and AASA VP-Programs and Member Services Chris Gardner, discuss ways category management can help grow the automotive aftermarket.

    • Economist Erik Hurst

    • Erik Hurst, PH.D. and V. Duane Rath Professor of Economics at the University of Chicago Booth School of Business, talks about the economy and the challenges America faces during his presentation at the AASA 2013 Vision Conference.

    • Evan Hirsch of Booz & Company

    • Evan Hirsch of Booz & Co. told attendees at the AASA 2013 Vision Conference that e-tailing of automotive aftermarket parts reached approximately $3.7 billion in sales in 2012, or roughly 3.7 percent of the entire parts aftermarket revenue, according to findings commissioned by the Automotive Aftermarket Suppliers Association and conducted by Booz & Co.

    • AASA Vision Conference Gets Underway

    • Bill Long President and COO of the Automotive Aftermarket Suppliers Association (AASA) kicks off the event in Chicago. The AASA 2013 Vision Conference is taking place this week at the Hyatt Regency O’Hare, and is focused on critical business issues facing automotive aftermarket suppliers and their customers. Attendees include executives in the areas of management, sales, marketing, procurement, operations, government affairs, supply chain and manufacturing. 

    • John Washbish speaks at Vision

    • John Washbish, President and CEO of the Aftermarket Auto Parts Alliance, shares insight into what distributors are seeking from auto parts suppliers.

    • Charley Johnson of BC Partners

    • Charley Johnson talks about the evolving distribution model in today's aftermarket. “Other things being equal, the sale will go to the distribution model that provides the most efficient and satisfying experience available to the customer in the process of purchase,” he told the audience at the AASA Vision Conference.

    • IPA

    • Dont get confused, IPA's new logo is out, but our products are always in!!!

    • Inspect a Trailer in No Time!

    •   The Super MUTT® places a load on the trailer’s electrical circuits to identify wiring problems while providing remote control operation over both air brakes and lights. Built to facilitate a one-man testing operation, the Super MUTT® reduces guesswork and inspection time to prevent failures that lead to expensive road calls and citations. The remote control allows for repetitive air brake actuation at each axle to reveal developing problems often missed by normal testing procedures. The most advanced Super MUTT® to date includes such features as a mute bypass switch and internal regulator. AIR BRAKE TESTING • Performs leak down test on service and emergency lines • Observe slacker adjustment in real time • Activates air brakes by remote control ELECTRICAL TESTING • Pulsar® mode, cross, open, overloaded and shorted circuit indication • Amperage readout; audible and visible alerts • 7 way cable testing • Access ABS blink codes • Activates lights by remote control REMOTE CONTROL • One-man testing • Real-time servo on/off engagement • Programs multiple remotes; 100 ft. range Includes: 3 remote controls, 5 ft. 7 way cable, chassis ground cable, external battery connector, 6 ft. glad hands, 3A battery charger, face shield, and rain cover CLICK HERE FOR MORE INFORMATION

    • SEMA MPMC 2013

    • Motorsports Parts Manufacturers Trade Conference 2013

    • Steve Handschuh Named Executive VP/COO of MEMA

    • Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} At a media briefing prior to the opening of the Automotive Aftermarket Products Expo (AAPEX), Bob McKenna, president and chief executive officer of the Motor & Equipment Manufacturers Association (MEMA), announced the appointments of Steve Handschuh as executive vice president and chief operating officer of MEMA and Bill Long as president and chief operating officer of the Automotive Aftermarket Suppliers Association (AASA), effective Thursday, Nov. 1.

    • Michael Broderick new co-CEO of Federal-Mogul

    • Michael Broderick, new CEO of the Federal-Mogul Vehicle Components Segment, will also serve as Federal Mogul co-CEO. Broderick briefly addressed the press in Germany, highlighting the company’s emphasis on “speed to market” and F-M’s focus on seeing business through the eyes of customers.

    • F-M's Jay Burkhart at Automechanika

    • Jay Burkhart, Federal-Mogul Senior Vice President, Global Markets, Vehicle Components Segment, outlined the benefits of several new product.
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Latest Sets

    • Advance Auto Parts Australia

    • Many online web stores offer reasonably priced advanced auto parts for top-notch automobile brands like, Honda, Nissan, Ford, Mercedes, BMW, Volkswagen, etc.

    • AASA Vision Conference

    • The AASA 2013 Vision Conference is taking place this week at the Hyatt Regency O’Hare, and is focused on critical business issues facing automotive aftermarket suppliers and their customers. Attendees include executives in the areas of management, sales, marketing, procurement, operations, government affairs, supply chain and manufacturing.

    • Webcasts

    • The Advanstar Automotive Group has produced more than a dozen webcasts in an effort to educate shop owners, distributors and technicians in the automotive industry. Look for more webcasts, in conjunction with various industry partners and supporters, in the coming months.

    • AASA at AAPEX

    • Fast Five Movie

    • The movie "Fast Five" comes out April 29, 2011 and features custom paint from Metalux. Could we see a surge in interest in new performance products and customization?

    • AutoNetTV Pro to Pro

    • Business tips from your fellow automotive professionals

    • AutoNetTV Sales & Marketing

    • Sales and marketing tips from the AutoNetTV Pro Channel

    • AutoNetTV Customer Service

    • Videos on customer service from AutoNetTV's Pro Channel.

    • AutoNetTV Pro Channel Tips

    • These videos are from the AutoNetTV Pro Channel and feature technical training for beginners.

    • Identifix Fixes On AutoNetTV

    • These videos feature a documented fix from the Identifix Direct Hit Hotline. They air on AutoNetTV's ProChannel.

Comments




  • I overbooked for the SEMA Show and have 2 2Bedroom 2Bath Condos 3700 Las Vegas Blvd (Jockey Club) between Bellagio & Aria. Available from 10/31 thru 11/5 Monday - Saturday. I paid $800. each and just want to get my money back, Each unit can sleep up to 6 people they have a kitchen, dining area, living area and 2 queen beds w/bath a master bedroom with a king bed and bath. as well as pull out coach, Cots are also available

    Call me @ 585-703-4295

    bill@hawkframe.com
    Hinchcy, 2 years ago| Flag
  • Your Money Tree
    Your electronic data is a business asset that can be transformed into a ‘money tree’ if you care for it properly. Good data equates to increased sales, greater speed to market, reduced non-damaged returns and lower printing costs among other benefits.
    However, it’s not easy to make a money tree grow in the automotive aftermarket. The ACES standard is a moving target that gets updated (moved) every 30 days. Retailers, Resellers and e-Catalog providers match your data against this target. If your data is rejected because it’s ‘off target’ it can add 90 or more days to your time to market.
    Making this responsibility a part time job for someone within your organization, who is not a catalog professional, is a risky decision. It’s very tempting in a tight economy to avoid the cost, but there can be an expensive downside. Your data is only kept up-to-date as time permits. Improper fitments are not addressed in a timely fashion creating returns. Data authoring mistakes create invalid and conflicting records causing lost sales from major delays getting to market.
    PIES data that is only filled out to the minimum information requirement puts your products in a competitive disadvantage at the point of sale. A retailer, re-seller, consumer or jobber has a choice of selecting parts that have digital images, installation guides, specifications and other relevant information or parts that don’t. Guess which part gets purchased?
    Evokat is a great vehicle to drive your data to market, but it won’t get you there if your driver runs it off the road. If you’re too small or cash strapped to afford a fulltime professional to harvest your money tree think about outsourcing the responsibility to a professional cataloging person that doesn’t have to be a full time employee. We may be able to help find you such a person. Remember, if your salesperson is spending hours trying to decipher the complexities of the ACES standard, they aren’t out selling anything…
    Ralph BowenEvokat Subscription SalesIllumaware, LLC.919-341-1650
    Ralph_Bowen, 3 years ago| Flag

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