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It takes a female customer on average three visits to your shop before they trust you, Margie Seyfer, owner of Impact Presentations, says in her presentation "Winning Women Customers" at ASRW on Wednesday. But what about when they start using endearing terms like dear or honey? Guys, it's simple: You can't do it, too! Just let her. And while it might bother some female shop employees, it means one thing. The customer trusts you!</description>
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