Jon Hedges: 20+ years of marketing and management experience in the automotive aftermarket. A principal of Hedges & Company, a marketing consulting firm specializing in database marketing, strategic planning and market research to the automotive aftermarket industry.

Hedges & Company has more experience growing sales than anyone else in the automotive aftermarket industry and powersports industry, using direct marketing, database marketing, market research, marketing and trends analysis, customer surveys, email marketing, targeted mailing lists and strategic planning.

We can create a marketing database for you from existing customer data or sales records. Returns of $5, $10, $20 or more for each dollar you spend in marketing are typical. To read more about marketing ROI click here.

We're experts at delivering your sales message through targeted emails to your customers. We send more than 500,000 consumer and business-to-business emails per month for our clients. To learn more about our target emails click here.

We administer the monthly SEMA Financial Benchmarking project on behalf of the Specialty Equipment Market Association (SEMA). We compile research on sales forecasts as well as key performance metrics like gross margin, sales per employee, inventory turns, quick ratio, percentage of customer returns and other important benchmarks, drawing from over 6,000 responses from the specialty parts industry. To participate click here.

What area of the automotive sector do you work in?
Specialty parts aftermarket, automotive aftermarket

Occupation:
Management

Company:
Hedges & Company

Website URL:
www.hedgescompany.com