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    <title>Most Recent Submissions from felderk1 on AutoPro Workshop</title>
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      <title>How2 Install Automotive Foams</title>
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      <description>The OEM's continue to increase the use of foams in the vehicle construction process. Foams gained in use due to being lighter, available and inexpensive. Automotive Foam comes in many forms and uses, which may include:Controlling Noise and Vibration, adding structure to prevent flexing, predictable collision energy management and fuel efficiency. However, it's one of the most commonly "missed" items in the repair process. In this episode of Repair University. We discuss the uses and applications of foam in Collision Repair. If you want more details on Automotive Foam Application visit www.3MCollision.com&#xD;
&amp;nbsp;</description>
      <content:encoded>The OEM's continue to increase the use of foams in the vehicle construction process. Foams gained in use due to being lighter, available and inexpensive. Automotive Foam comes in many forms and uses, which may include:Controlling Noise and Vibration, adding structure to prevent flexing, predictable collision energy management and fuel efficiency. However, it's one of the most commonly "missed" items in the repair process. In this episode of Repair University. We discuss the uses and applications of foam in Collision Repair. If you want more details on Automotive Foam Application visit www.3MCollision.com&#xD;
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      <title>Capturing CSI for More Collision Customers With AutoBody-Review.com</title>
      <link>http://workshop.search-autoparts.com/_Capturing-CSI-for-More-Collision-Customers-With-AutoBody-Reviewcom/video/1833028/31710.html</link>
      <description>AutoBody-Review.com is a new service from a company you trust, Flash of Genius. Owned and operated by a collision repair shop owner, they've brought us Update Promise and now AutoBody-Review.com.&amp;nbsp;Shop's around the country worry about services such as Yelp and Google+ that allow non-verified users to leave any feedback and ratings about your business they choose.Autobody-Review.com works with your existing CSI scores verifiying these customers and then feeding those reviews into a consumer friendly and searchable website.&amp;nbsp;In addition they work with industry education organizations and the OEM's to ensure that all certifications are shown in real time. You'll never have to worry about the update.&amp;nbsp;If you want to increase your online reputation and start harnessing the power of your CSI score call AutoBody-Review.com today.&amp;nbsp;Collision Hub:&amp;nbsp;www.CollisionHub.com</description>
      <content:encoded>AutoBody-Review.com is a new service from a company you trust, Flash of Genius. Owned and operated by a collision repair shop owner, they've brought us Update Promise and now AutoBody-Review.com.&amp;nbsp;Shop's around the country worry about services such as Yelp and Google+ that allow non-verified users to leave any feedback and ratings about your business they choose.Autobody-Review.com works with your existing CSI scores verifiying these customers and then feeding those reviews into a consumer friendly and searchable website.&amp;nbsp;In addition they work with industry education organizations and the OEM's to ensure that all certifications are shown in real time. You'll never have to worry about the update.&amp;nbsp;If you want to increase your online reputation and start harnessing the power of your CSI score call AutoBody-Review.com today.&amp;nbsp;Collision Hub:&amp;nbsp;www.CollisionHub.com</content:encoded>
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      <title>OEM and Industry Repair Standards Are Pointless</title>
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      <description>Since early 2011 one of the hottest debates in Collision Repair has been industry and OEM repair standards.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Last summer I-CAR announced a plan during CIC to maintain a centralized database of OEM repair procedures only to announce last month they had changed their mind. It sent our industry back down into a debate on OEM vs. Industry procedures and who will be the guardians of right and wrong.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
As I listen to the debates and read the articles I can&amp;rsquo;t help but think that it&amp;rsquo;s all really pointless for Collision Repairers.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
There is a commercial from SC Johnson Companies that sums it up. Fisk Johnson, Chairman and CEO of SC Johnson is the fifth generation to lead the company. In the commercial he talks about going beyond industry standards to help SC Johnson customers understand the chemicals and ingredients of their products. He sites the differences in industry standards and family standards.&amp;nbsp;&#xD;
&#xD;
A majority of the facilities in our industry are family owned and operated. We don&amp;rsquo;t do business in a community, we are the community. Our customers are classmates, neighbors and church members. It&amp;rsquo;s this level of accountability that has us go beyond an industry minimum requirement, and seek the best repair in quality and safety.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
In a recent study conducted by Harvard Business, they analyzed the financial performance of family owned business&amp;rsquo; from 1997 to 2009. They found that those companies far out performed corporations, but wondered why? When they spoke to the business owners a common theme arose. They were each running their business for a future generation, not short term profit or growth.&amp;nbsp;&#xD;
It&amp;rsquo;s that focus on the future and the well being of the customer that makes our business and it&amp;rsquo;s owners special.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
With each repair research the available information and do the right thing each and every time. When the OEM has a procedure available follow it. If they don&amp;rsquo;t take the time and effort to research the operation, seek advice and make a safe repair. It&amp;rsquo;s your reputation and the future of your business at stake.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
For many of us our office faces Main Street USA, not protected by high rise buildings and security guards. Make decisions that keep that door open. Make a commitment to reach beyond the industry standards and operate with Family Standards. Then go out and tell your community about your commitment. Celebrate it, shout it and post it just like SC Johnson company.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Visit&amp;nbsp;www.VeriFacts.com&amp;nbsp;to start building your family standard today.&amp;nbsp;</description>
      <content:encoded>Since early 2011 one of the hottest debates in Collision Repair has been industry and OEM repair standards.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Last summer I-CAR announced a plan during CIC to maintain a centralized database of OEM repair procedures only to announce last month they had changed their mind. It sent our industry back down into a debate on OEM vs. Industry procedures and who will be the guardians of right and wrong.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
As I listen to the debates and read the articles I can&amp;rsquo;t help but think that it&amp;rsquo;s all really pointless for Collision Repairers.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
There is a commercial from SC Johnson Companies that sums it up. Fisk Johnson, Chairman and CEO of SC Johnson is the fifth generation to lead the company. In the commercial he talks about going beyond industry standards to help SC Johnson customers understand the chemicals and ingredients of their products. He sites the differences in industry standards and family standards.&amp;nbsp;&#xD;
&#xD;
A majority of the facilities in our industry are family owned and operated. We don&amp;rsquo;t do business in a community, we are the community. Our customers are classmates, neighbors and church members. It&amp;rsquo;s this level of accountability that has us go beyond an industry minimum requirement, and seek the best repair in quality and safety.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
In a recent study conducted by Harvard Business, they analyzed the financial performance of family owned business&amp;rsquo; from 1997 to 2009. They found that those companies far out performed corporations, but wondered why? When they spoke to the business owners a common theme arose. They were each running their business for a future generation, not short term profit or growth.&amp;nbsp;&#xD;
It&amp;rsquo;s that focus on the future and the well being of the customer that makes our business and it&amp;rsquo;s owners special.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
With each repair research the available information and do the right thing each and every time. When the OEM has a procedure available follow it. If they don&amp;rsquo;t take the time and effort to research the operation, seek advice and make a safe repair. It&amp;rsquo;s your reputation and the future of your business at stake.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
For many of us our office faces Main Street USA, not protected by high rise buildings and security guards. Make decisions that keep that door open. Make a commitment to reach beyond the industry standards and operate with Family Standards. Then go out and tell your community about your commitment. Celebrate it, shout it and post it just like SC Johnson company.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Visit&amp;nbsp;www.VeriFacts.com&amp;nbsp;to start building your family standard today.&amp;nbsp;</content:encoded>
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      <pubDate>Tue, 14 May 2013 15:55:21 GMT</pubDate>
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        <media:description>Since early 2011 one of the hottest debates in Collision Repair has been industry and OEM repair standards.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Last summer I-CAR announced a plan during CIC to maintain a centralized database of OEM repair procedures only to announce last month they had changed their mind. It sent our industry back down into a debate on OEM vs. Industry procedures and who will be the guardians of right and wrong.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
As I listen to the debates and read the articles I can&amp;rsquo;t help but think that it&amp;rsquo;s all really pointless for Collision Repairers.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
There is a commercial from SC Johnson Companies that sums it up. Fisk Johnson, Chairman and CEO of SC Johnson is the fifth generation to lead the company. In the commercial he talks about going beyond industry standards to help SC Johnson customers understand the chemicals and ingredients of their products. He sites the differences in industry standards and family standards.&amp;nbsp;&#xD;
&#xD;
A majority of the facilities in our industry are family owned and operated. We don&amp;rsquo;t do business in a community, we are the community. Our customers are classmates, neighbors and church members. It&amp;rsquo;s this level of accountability that has us go beyond an industry minimum requirement, and seek the best repair in quality and safety.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
In a recent study conducted by Harvard Business, they analyzed the financial performance of family owned business&amp;rsquo; from 1997 to 2009. They found that those companies far out performed corporations, but wondered why? When they spoke to the business owners a common theme arose. They were each running their business for a future generation, not short term profit or growth.&amp;nbsp;&#xD;
It&amp;rsquo;s that focus on the future and the well being of the customer that makes our business and it&amp;rsquo;s owners special.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
With each repair research the available information and do the right thing each and every time. When the OEM has a procedure available follow it. If they don&amp;rsquo;t take the time and effort to research the operation, seek advice and make a safe repair. It&amp;rsquo;s your reputation and the future of your business at stake.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
For many of us our office faces Main Street USA, not protected by high rise buildings and security guards. Make decisions that keep that door open. Make a commitment to reach beyond the industry standards and operate with Family Standards. Then go out and tell your community about your commitment. Celebrate it, shout it and post it just like SC Johnson company.&amp;nbsp;&#xD;
&amp;nbsp;&#xD;
Visit&amp;nbsp;www.VeriFacts.com&amp;nbsp;to start building your family standard today.&amp;nbsp;</media:description>
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      <title>Collision Repair Education Foundation Receives Donation From Spanesi SpA</title>
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      <description>During the grand opening of Spanesi SpA training center and show room in Naperville, IL the Collision Repair Education foudation represented by Brandon Eckenrode, Director of Development and Clark Plucinski, Executive Director accepted a donation of a new Multi Bench 12 for the 2013 Makeover Grant Winner from Spanesi Managing Director, Timothy Morgan. The mission of the Collision Repair Education Foundation is simple and straight-forward: "To secure donations that support philanthropic and collision repair education activities that promote and enhance career opportunities in the industry."But the scope of our endeavor is enormous and complex. We're committed to partnering with generous donors to fuel the future of the collision industry with bold educational initiatives that will:Foster and make accessible an educational environment of the highest quality for future collision repair technicians.Promote a complement of highly-trained, qualified instructors.Help educational institutions acquire state-of-the-art equipment, tools, and supplies.Mold the collision repair technicians of tomorrow by enhancing educational opportunities for the collision students of today -- creating a link between collision repair schools and the businesses that will depend upon their students.Provide the driving force to spearhead a new era of excellence in our industry.</description>
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      <title>2013 Chip Foose Induction To Hot Rod Hall of Fame Circle of Champions</title>
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      <title>Anchoring and Holding for Structure Repair with Spanesi</title>
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      <title>Airbrushing with the SATAgraph 4</title>
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      <description>They say the eyes are the window to the soul. No other airbrush artist on the scene now does a better job of capturing these distinctions and detail then Hal Loo, owner of Mural Lab in Detroit, MI. With over 30 years experience as an airbrush artist we challenged Hal to try out our new SATAgraph 4 airbrush for his fine detail work. Check out his thoughts on the brush and upkeep expenses. His studio does it all from custom high quality Airbrush artwork and graphic design. From creative portraiture to illustration, automotive art, commercial design and computer graphics.In addition to being a great airbrush artist, Hal is also a musician.</description>
      <content:encoded>They say the eyes are the window to the soul. No other airbrush artist on the scene now does a better job of capturing these distinctions and detail then Hal Loo, owner of Mural Lab in Detroit, MI. With over 30 years experience as an airbrush artist we challenged Hal to try out our new SATAgraph 4 airbrush for his fine detail work. Check out his thoughts on the brush and upkeep expenses. His studio does it all from custom high quality Airbrush artwork and graphic design. From creative portraiture to illustration, automotive art, commercial design and computer graphics.In addition to being a great airbrush artist, Hal is also a musician.</content:encoded>
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      <title>Hope Is Not a Strategy</title>
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      <description>Social Media is not a solution. Being from Arkansas I think I&amp;rsquo;ve heard every joke about Hope possible. The problem is that every week I find myself having to remind companies that Hope may be a place to believe in, but it is not a marketing strategy. In the Collision Repair industry we have an SOP, guideline or best practice for everything from writing the estimate to detailing the car. However, when it comes to marketing and communication we often just spend money and &amp;ldquo;hope&amp;rdquo; the audience finds our message. I HOPE they see my print ad....I HOPE they hear my radio ad........ I HOPE they like me on Facebook..........Ever take a road trip without a map? It might have been a fun experience, but you found yourself off track and way behind schedule. Like a good road map, a communication strategy will direct you to your consumers and protect your limited budget. When you know where your going and how to get there, the temptation for the others to stray you will be gone. Right now, there are a ton of temptations in the market. Should I have an app? Does my website need a new look? Should I hire a social media consultant? Should I run a radio add? The first step in building a communication strategy is defining your message. Before you can know where you want to say something (print, radio,TV) you need to know what your going to say. You accomplish this by defining your company&amp;rsquo;s Brand. Keep in mind a Brand is NOT a logo. Brands are feelings they are the words and images that build an emotional relationship with who you are, not what you do. Who are you? What makes you special? What makes you exclusive to the market? Once you have your Brand, you now have a universal compass by which all communication messages have to orientate themselves with. Everything you say, type or show must support your overall Brand image. Imagine everything said in radio, print, photographs or on YouTube is said directly from your mouth. Are your current communications saying what you want attributed to you? Are you silly holidays, funny bumper stickers and on this day in history? With our Brand message in mind, let&amp;rsquo;s look at the three categories of communication. They are: 1.) Advertising- Brief and Repeated Communication With An Audience (radio, TV, print). It&amp;rsquo;s about &amp;ldquo;blasting&amp;rdquo; short messages to as many people as possible within a market. They may or may not have any interest in your Brand.2.) Marketing- Direct Information Targets a Specific Group (brochure,website). This group has expressed an interest in your Brand and takes a step to learn more or gather information.3.) Public Relations- Influencing the Influencers of a Market. The power of an influencer takes a thought to an action.&amp;nbsp; The tipping point of business is influencing others to promote your brand and &amp;ldquo;vouch&amp;rdquo; for you within your market.&#xD;
[image]Now this is the hard part. Pull out the books and list everything you paid for in 2012. This includes every little league sponsorship, pen or tablet with your logo, radio, TV and print. Everything you did that was intended for an audience should be listed. Then place each of these expenses into a communication category. Some items will fall into multiple boxes, it&amp;rsquo;s ok. How balanced are your categories? Are you spending in advertising to heavily? Want to know what&amp;rsquo;s next? Get this exercise done and call me. I&amp;rsquo;ll send you the next steps.</description>
      <content:encoded>Social Media is not a solution. Being from Arkansas I think I&amp;rsquo;ve heard every joke about Hope possible. The problem is that every week I find myself having to remind companies that Hope may be a place to believe in, but it is not a marketing strategy. In the Collision Repair industry we have an SOP, guideline or best practice for everything from writing the estimate to detailing the car. However, when it comes to marketing and communication we often just spend money and &amp;ldquo;hope&amp;rdquo; the audience finds our message. I HOPE they see my print ad....I HOPE they hear my radio ad........ I HOPE they like me on Facebook..........Ever take a road trip without a map? It might have been a fun experience, but you found yourself off track and way behind schedule. Like a good road map, a communication strategy will direct you to your consumers and protect your limited budget. When you know where your going and how to get there, the temptation for the others to stray you will be gone. Right now, there are a ton of temptations in the market. Should I have an app? Does my website need a new look? Should I hire a social media consultant? Should I run a radio add? The first step in building a communication strategy is defining your message. Before you can know where you want to say something (print, radio,TV) you need to know what your going to say. You accomplish this by defining your company&amp;rsquo;s Brand. Keep in mind a Brand is NOT a logo. Brands are feelings they are the words and images that build an emotional relationship with who you are, not what you do. Who are you? What makes you special? What makes you exclusive to the market? Once you have your Brand, you now have a universal compass by which all communication messages have to orientate themselves with. Everything you say, type or show must support your overall Brand image. Imagine everything said in radio, print, photographs or on YouTube is said directly from your mouth. Are your current communications saying what you want attributed to you? Are you silly holidays, funny bumper stickers and on this day in history? With our Brand message in mind, let&amp;rsquo;s look at the three categories of communication. They are: 1.) Advertising- Brief and Repeated Communication With An Audience (radio, TV, print). It&amp;rsquo;s about &amp;ldquo;blasting&amp;rdquo; short messages to as many people as possible within a market. They may or may not have any interest in your Brand.2.) Marketing- Direct Information Targets a Specific Group (brochure,website). This group has expressed an interest in your Brand and takes a step to learn more or gather information.3.) Public Relations- Influencing the Influencers of a Market. The power of an influencer takes a thought to an action.&amp;nbsp; The tipping point of business is influencing others to promote your brand and &amp;ldquo;vouch&amp;rdquo; for you within your market.&#xD;
[image]Now this is the hard part. Pull out the books and list everything you paid for in 2012. This includes every little league sponsorship, pen or tablet with your logo, radio, TV and print. Everything you did that was intended for an audience should be listed. Then place each of these expenses into a communication category. Some items will fall into multiple boxes, it&amp;rsquo;s ok. How balanced are your categories? Are you spending in advertising to heavily? Want to know what&amp;rsquo;s next? Get this exercise done and call me. I&amp;rsquo;ll send you the next steps.</content:encoded>
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      <title>Parts Suppliers and Partstrader</title>
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      <description>Brandon Marz of Morris Rose Auto Parts talks about his experience working with the Partstrader platform as a parts supplier. PartsTrader is a web-based collision replacement parts market connecting OEM, aftermarket, remanufactured, specialized and recycled automotive parts suppliers with collision repairers looking for replacement parts.The PartsTrader system has been built to meet the specific needs of the collision replacement parts market, has been tested and guided by input from repairers and suppliers, and is being refined continuously to ensure it runs smoothly and can support heavy use. It is designed for integration with estimatics software, using CIECA industry standards for integration. PartsTrader is working with all industry stakeholders to use the more secure BMS standard to the maximum extent possible.For more information about the PartsTrader system, how it works and how it benefits collision repairers and parts suppliers visit www.partstrader.us.com</description>
      <content:encoded>Brandon Marz of Morris Rose Auto Parts talks about his experience working with the Partstrader platform as a parts supplier. PartsTrader is a web-based collision replacement parts market connecting OEM, aftermarket, remanufactured, specialized and recycled automotive parts suppliers with collision repairers looking for replacement parts.The PartsTrader system has been built to meet the specific needs of the collision replacement parts market, has been tested and guided by input from repairers and suppliers, and is being refined continuously to ensure it runs smoothly and can support heavy use. It is designed for integration with estimatics software, using CIECA industry standards for integration. PartsTrader is working with all industry stakeholders to use the more secure BMS standard to the maximum extent possible.For more information about the PartsTrader system, how it works and how it benefits collision repairers and parts suppliers visit www.partstrader.us.com</content:encoded>
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HVLP Technology&#xD;
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HVLP Technology&#xD;
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